In this episode of the Duct Tape Marketing Podcast, I interview Ann Handley. Ann is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. She’s the Principal at MarketingProfs and the author of Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content 2nd Edition.
Questions I ask Ann Handley:
- [2:30] Why did you feel called to write an updated version of your book?
- [6:26] What in the 8 years since your first book was released has changed the most about content?
- [13:33] How does somebody find their voice, and how do they use it well?
- [17:56] Would it be safe to say that if you are going to try to decide on a direction to go, the voice of the customer is always the best direction to go in?
- [19:30] Who would be your writing twin or someone that has a similar style as you?
- [24:38] What would E.B. White think of your advice?
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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
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